To test email deliverability for your own website, you can follow these steps:
Send test emails to different email providers: Send emails from your website's email address to various email providers such as Gmail, Yahoo, Outlook, and other popular email services. This will help you determine whether your emails are being received by users on different email platforms.
Check the recipient's spam folder: Ask the recipients to check their spam or junk folders to ensure that your email isn't being flagged as spam. If your emails consistently land in the spam folder, you may need to adjust your email content, settings, or server configuration to improve deliverability.
Use email deliverability testing tools: Several online tools can help you test your email deliverability, such as:
- Mail-Tester (https://www.mail-tester.com/): This tool allows you to send a test email to a specific address they provide, then evaluates your email's deliverability score and provides suggestions for improvement.
- MXToolbox (https://mxtoolbox.com/deliverability): This tool checks your domain's DNS records (SPF, DKIM, and DMARC) and provides information about your email server's reputation and potential blacklisting.
- GlockApps (https://glockapps.com/): This tool provides detailed email deliverability reports, including spam filter testing and feedback loops, to help you diagnose and fix deliverability issues.
Ensure proper email authentication: Make sure that your email authentication records, such as SPF, DKIM, and DMARC, are correctly set up for your domain. These records help verify the legitimacy of your emails and can significantly improve your email deliverability.
Monitor your email server's reputation and blacklist status: Regularly check your email server's IP address for blacklisting using tools like MXToolbox's Blacklist Check (https://mxtoolbox.com/blacklists.aspx). If your IP is blacklisted, work on resolving the underlying issues and request removal from the blacklist operator.
Review email content and formatting: Ensure that your email content is well-formatted and does not contain elements that might trigger spam filters, such as excessive use of capitalization, exclamation marks, or links to suspicious websites.
By following these steps, you can test and improve your website's email deliverability, ensuring that your emails reach their intended recipients.